There is always an element of fear in advertising. Often it is subtle- you'll be left out if you don't buy this or you don't know what you are missing- those are the underlying messages. So I have noticed something new and over the top. It is a result I think- of how effective big pharma and their drug lobby has become. Buying our politicians with re-election bribes has certainly paid big dividends. It doesn't hurt that millions of otherwise uninsured people are still clinging to their Obamacare policies either. The direct advertising and marketing of drugs to consumers is illegal in most countries. It used to be illegal here. That all changed sometime before the discovery of Viagra, Cialis, and Levitra. The boner pill market was so huge- that big pharma couldn't stand it and put the full court press on to make the direct marketing of those drugs to consumers legal around 1997. Big pharma of course, got what they wanted. As a result, I can't tell you how man...