Many years ago, Hallmark managed to turn a simple day into another guilt ridden holiday for men.
This is the day where we are supposed to pay double for chocolate, triple for roses, pay 400% markup for jewelry, or suffer the consequences. In fact, it is so serious, that forgetting or blowing this holiday off often results in verbal abuse, emotional carnage, and celibacy. It is our duty as men to go buy some worthless shit. That's how we demonstrate our love for the women in our lives.
Interestingly enough, Steak and BJ day is right around the corner. Unlike VD, Steak and BJ Day has not gotten much traction. The last two years, March 14, have come and gone and I have yet to receive a Steak and a BJ. I have not complained about it. But this year, it's gonna be different. If March 14 goes by again this year, sans a ribeye or a hummer...there is going to be hell to pay. I shit you not.
It's about time you butchers grab the bull by the horns and exploit this. You are pathetic. Seek marketing advice from your FTD florists on how to capitalize and by all means read this. It's about time for a little equality. The skit on the bottom of the page is worth a click. Hat tip to my soul skiing brother. http://www.steakandbjday.com/